Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589FBE
RGB
88, 159, 190
HSL
198, 44%, 55%
HSB
198, 54%, 75%
CMYK
54, 16, 0, 25
LAB
62, -17, -23
LCH
62, 29, 235
OKLCH
0.67, 0.08, 228
XYZ
26, 31, 53
LUV
62, -31, -33
HWB
198, 35%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.