Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
589FEB
RGB
88, 159, 235
HSL
211, 79%, 63%
HSB
211, 63%, 92%
CMYK
63, 32, 0, 8
LAB
63, -5, -46
LCH
63, 46, 263
OKLCH
0.69, 0.13, 252
XYZ
31, 33, 83
LUV
63, -29, -71
HWB
211, 35%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.