Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58A7DF
RGB
88, 167, 223
HSL
205, 68%, 61%
HSB
205, 61%, 87%
CMYK
61, 25, 0, 13
LAB
65, -13, -36
LCH
65, 38, 251
OKLCH
0.70, 0.11, 242
XYZ
31, 35, 75
LUV
65, -33, -55
HWB
205, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.