Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58AACE
RGB
88, 170, 206
HSL
198, 55%, 58%
HSB
198, 57%, 81%
CMYK
57, 17, 0, 19
LAB
66, -18, -27
LCH
66, 32, 236
OKLCH
0.70, 0.10, 229
XYZ
30, 35, 64
LUV
66, -34, -38
HWB
198, 35%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.