Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58ABD7
RGB
88, 171, 215
HSL
201, 61%, 59%
HSB
201, 59%, 84%
CMYK
59, 20, 0, 16
LAB
66, -16, -31
LCH
66, 35, 242
OKLCH
0.71, 0.10, 234
XYZ
31, 36, 70
LUV
66, -34, -45
HWB
201, 35%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.