Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58ABE1
RGB
88, 171, 225
HSL
204, 70%, 61%
HSB
204, 61%, 88%
CMYK
61, 24, 0, 12
LAB
66, -14, -35
LCH
66, 38, 248
OKLCH
0.71, 0.11, 240
XYZ
32, 37, 77
LUV
66, -34, -54
HWB
204, 35%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.