Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58BBEE
RGB
88, 187, 238
HSL
200, 82%, 64%
HSB
200, 63%, 93%
CMYK
63, 21, 0, 7
LAB
72, -19, -35
LCH
72, 39, 242
OKLCH
0.75, 0.12, 234
XYZ
37, 44, 87
LUV
72, -39, -52
HWB
200, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.