Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
590900
RGB
89, 9, 0
HSL
6, 100%, 17%
HSB
6, 100%, 35%
CMYK
0, 90, 100, 65
LAB
18, 35, 27
LCH
18, 44, 38
OKLCH
0.30, 0.11, 32
XYZ
4, 2, 0
LUV
18, 52, 13
HWB
6, 0%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.