Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
591301
RGB
89, 19, 1
HSL
12, 98%, 18%
HSB
12, 99%, 35%
CMYK
0, 79, 99, 65
LAB
19, 32, 28
LCH
19, 42, 42
OKLCH
0.31, 0.11, 35
XYZ
4, 3, 0
LUV
19, 48, 15
HWB
12, 0%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.