Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
591F02
RGB
89, 31, 2
HSL
20, 96%, 18%
HSB
20, 98%, 35%
CMYK
0, 65, 98, 65
LAB
21, 26, 30
LCH
21, 40, 49
OKLCH
0.32, 0.09, 43
XYZ
5, 3, 0
LUV
21, 42, 18
HWB
20, 1%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.