Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
591F09
RGB
89, 31, 9
HSL
17, 82%, 19%
HSB
17, 90%, 35%
CMYK
0, 65, 90, 65
LAB
21, 26, 27
LCH
21, 38, 46
OKLCH
0.32, 0.09, 39
XYZ
5, 3, 1
LUV
21, 41, 16
HWB
17, 4%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.