Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
5940DF
RGB
89, 64, 223
HSL
249, 71%, 56%
HSB
249, 71%, 87%
CMYK
60, 71, 0, 13
LAB
39, 45, -79
LCH
39, 91, 300
OKLCH
0.50, 0.23, 282
XYZ
19, 11, 71
LUV
39, -2, -109
HWB
249, 25%, 13%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.