Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
596A51
RGB
89, 106, 81
HSL
101, 13%, 37%
HSB
101, 24%, 42%
CMYK
16, 0, 24, 58
LAB
43, -11, 12
LCH
43, 16, 132
OKLCH
0.50, 0.04, 136
XYZ
11, 13, 10
LUV
43, -8, 17
HWB
101, 32%, 58%
Pantone
357 C
Harmonies
Shades & tints
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