Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596D86
RGB
89, 109, 134
HSL
213, 20%, 44%
HSB
213, 34%, 53%
CMYK
34, 19, 0, 47
LAB
45, -3, -16
LCH
45, 17, 260
OKLCH
0.53, 0.05, 254
XYZ
14, 15, 25
LUV
45, -11, -23
HWB
213, 35%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.