Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596D89
RGB
89, 109, 137
HSL
215, 21%, 44%
HSB
215, 35%, 54%
CMYK
35, 20, 0, 46
LAB
45, -2, -18
LCH
45, 18, 263
OKLCH
0.53, 0.05, 257
XYZ
14, 15, 26
LUV
45, -11, -25
HWB
215, 35%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.