Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596E8E
RGB
89, 110, 142
HSL
216, 23%, 45%
HSB
216, 37%, 56%
CMYK
37, 23, 0, 44
LAB
46, -2, -20
LCH
46, 20, 265
OKLCH
0.53, 0.06, 259
XYZ
15, 15, 28
LUV
46, -11, -29
HWB
216, 35%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.