Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596F84
RGB
89, 111, 132
HSL
209, 19%, 43%
HSB
209, 33%, 52%
CMYK
33, 16, 0, 48
LAB
46, -4, -14
LCH
46, 15, 253
OKLCH
0.53, 0.04, 247
XYZ
14, 15, 24
LUV
46, -12, -20
HWB
209, 35%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.