Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
596F86
RGB
89, 111, 134
HSL
211, 20%, 44%
HSB
211, 34%, 53%
CMYK
34, 17, 0, 47
LAB
46, -4, -16
LCH
46, 16, 256
OKLCH
0.53, 0.04, 250
XYZ
14, 15, 25
LUV
46, -12, -21
HWB
211, 35%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.