Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597691
RGB
89, 118, 145
HSL
209, 24%, 46%
HSB
209, 39%, 57%
CMYK
39, 19, 0, 43
LAB
48, -5, -18
LCH
48, 19, 254
OKLCH
0.55, 0.05, 247
XYZ
16, 17, 29
LUV
48, -15, -25
HWB
209, 35%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.