Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597A90
RGB
89, 122, 144
HSL
204, 24%, 46%
HSB
204, 38%, 56%
CMYK
38, 15, 0, 44
LAB
49, -8, -16
LCH
49, 18, 244
OKLCH
0.56, 0.05, 238
XYZ
16, 18, 29
LUV
49, -16, -22
HWB
204, 35%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.