Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597BAD
RGB
89, 123, 173
HSL
216, 34%, 51%
HSB
216, 49%, 68%
CMYK
49, 29, 0, 32
LAB
51, -2, -31
LCH
51, 31, 267
OKLCH
0.58, 0.09, 258
XYZ
19, 19, 42
LUV
51, -17, -45
HWB
216, 35%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.