Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597E86
RGB
89, 126, 134
HSL
191, 20%, 44%
HSB
191, 34%, 53%
CMYK
34, 6, 0, 47
LAB
50, -12, -9
LCH
50, 15, 216
OKLCH
0.57, 0.04, 213
XYZ
16, 19, 25
LUV
50, -18, -10
HWB
191, 35%, 47%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.