Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597E97
RGB
89, 126, 151
HSL
204, 26%, 47%
HSB
204, 41%, 59%
CMYK
41, 17, 0, 41
LAB
51, -8, -18
LCH
51, 20, 245
OKLCH
0.58, 0.06, 239
XYZ
17, 19, 32
LUV
51, -18, -25
HWB
204, 35%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.