Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597FBB
RGB
89, 127, 187
HSL
217, 42%, 54%
HSB
217, 52%, 73%
CMYK
52, 32, 0, 27
LAB
52, 0, -36
LCH
52, 36, 269
OKLCH
0.59, 0.10, 259
XYZ
21, 21, 50
LUV
52, -18, -54
HWB
217, 35%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.