Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
597FBC
RGB
89, 127, 188
HSL
217, 42%, 54%
HSB
217, 53%, 74%
CMYK
53, 32, 0, 26
LAB
52, 0, -37
LCH
52, 37, 270
OKLCH
0.59, 0.10, 260
XYZ
21, 21, 51
LUV
52, -18, -55
HWB
217, 35%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.