Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598199
RGB
89, 129, 153
HSL
203, 26%, 47%
HSB
203, 42%, 60%
CMYK
42, 16, 0, 40
LAB
52, -9, -18
LCH
52, 20, 242
OKLCH
0.58, 0.06, 235
XYZ
18, 20, 33
LUV
52, -19, -24
HWB
203, 35%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.