Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5986A7
RGB
89, 134, 167
HSL
205, 31%, 50%
HSB
205, 47%, 65%
CMYK
47, 20, 0, 35
LAB
54, -9, -23
LCH
54, 24, 248
OKLCH
0.60, 0.07, 241
XYZ
20, 22, 40
LUV
54, -21, -32
HWB
205, 35%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.