Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5988BD
RGB
89, 136, 189
HSL
212, 43%, 55%
HSB
212, 53%, 74%
CMYK
53, 28, 0, 26
LAB
55, -5, -33
LCH
55, 33, 262
OKLCH
0.62, 0.10, 252
XYZ
22, 23, 51
LUV
55, -22, -49
HWB
212, 35%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.