Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59899A
RGB
89, 137, 154
HSL
196, 27%, 48%
HSB
196, 42%, 60%
CMYK
42, 11, 0, 40
LAB
54, -13, -15
LCH
54, 20, 227
OKLCH
0.60, 0.06, 222
XYZ
19, 22, 34
LUV
54, -23, -19
HWB
196, 35%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.