Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598BDA
RGB
89, 139, 218
HSL
217, 64%, 60%
HSB
217, 59%, 85%
CMYK
59, 36, 0, 15
LAB
57, 1, -46
LCH
57, 46, 271
OKLCH
0.64, 0.13, 259
XYZ
26, 26, 70
LUV
57, -22, -71
HWB
217, 35%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.