Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598BDD
RGB
89, 139, 221
HSL
217, 66%, 61%
HSB
217, 60%, 87%
CMYK
60, 37, 0, 13
LAB
57, 2, -48
LCH
57, 48, 272
OKLCH
0.64, 0.14, 260
XYZ
26, 26, 72
LUV
57, -22, -74
HWB
217, 35%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.