Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598C98
RGB
89, 140, 152
HSL
191, 26%, 47%
HSB
191, 41%, 60%
CMYK
41, 8, 0, 40
LAB
55, -15, -12
LCH
55, 20, 218
OKLCH
0.61, 0.06, 214
XYZ
19, 23, 33
LUV
55, -24, -15
HWB
191, 35%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.