Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598CCC
RGB
89, 140, 204
HSL
213, 53%, 57%
HSB
213, 56%, 80%
CMYK
56, 31, 0, 20
LAB
57, -3, -39
LCH
57, 39, 265
OKLCH
0.63, 0.11, 255
XYZ
24, 25, 61
LUV
57, -23, -59
HWB
213, 35%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.