Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598CD9
RGB
89, 140, 217
HSL
216, 63%, 60%
HSB
216, 59%, 85%
CMYK
59, 35, 0, 15
LAB
57, 0, -45
LCH
57, 45, 270
OKLCH
0.64, 0.13, 258
XYZ
26, 26, 69
LUV
57, -23, -70
HWB
216, 35%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.