Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598DA3
RGB
89, 141, 163
HSL
198, 29%, 49%
HSB
198, 45%, 64%
CMYK
45, 13, 0, 36
LAB
56, -13, -17
LCH
56, 22, 232
OKLCH
0.62, 0.06, 227
XYZ
20, 24, 38
LUV
56, -24, -24
HWB
198, 35%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.