Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598EE2
RGB
89, 142, 226
HSL
217, 70%, 62%
HSB
217, 61%, 89%
CMYK
61, 37, 0, 11
LAB
58, 2, -49
LCH
58, 49, 272
OKLCH
0.65, 0.14, 259
XYZ
28, 27, 76
LUV
58, -23, -76
HWB
217, 35%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.