Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
598FB7
RGB
89, 143, 183
HSL
206, 39%, 53%
HSB
206, 51%, 72%
CMYK
51, 22, 0, 28
LAB
57, -10, -27
LCH
57, 29, 250
OKLCH
0.63, 0.08, 242
XYZ
22, 25, 48
LUV
57, -24, -39
HWB
206, 35%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.