Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5992BA
RGB
89, 146, 186
HSL
205, 41%, 54%
HSB
205, 52%, 73%
CMYK
52, 22, 0, 27
LAB
58, -11, -27
LCH
58, 29, 248
OKLCH
0.64, 0.09, 241
XYZ
23, 26, 50
LUV
58, -25, -39
HWB
205, 35%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.