Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5992C2
RGB
89, 146, 194
HSL
207, 46%, 55%
HSB
207, 54%, 76%
CMYK
54, 25, 0, 24
LAB
58, -9, -31
LCH
58, 32, 254
OKLCH
0.64, 0.09, 245
XYZ
24, 27, 55
LUV
58, -25, -46
HWB
207, 35%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.