Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5992D2
RGB
89, 146, 210
HSL
212, 57%, 59%
HSB
212, 58%, 82%
CMYK
58, 30, 0, 18
LAB
59, -5, -39
LCH
59, 40, 263
OKLCH
0.65, 0.11, 252
XYZ
26, 27, 65
LUV
59, -25, -60
HWB
212, 35%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.