Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5993EF
RGB
89, 147, 239
HSL
217, 82%, 64%
HSB
217, 63%, 94%
CMYK
63, 38, 0, 6
LAB
60, 2, -53
LCH
60, 53, 273
OKLCH
0.67, 0.15, 259
XYZ
30, 29, 86
LUV
60, -25, -83
HWB
217, 35%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.