Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5995BC
RGB
89, 149, 188
HSL
204, 42%, 54%
HSB
204, 53%, 74%
CMYK
53, 21, 0, 26
LAB
59, -12, -27
LCH
59, 29, 246
OKLCH
0.64, 0.09, 239
XYZ
24, 27, 52
LUV
59, -27, -39
HWB
204, 35%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.