Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5995DD
RGB
89, 149, 221
HSL
213, 66%, 61%
HSB
213, 60%, 87%
CMYK
60, 33, 0, 13
LAB
60, -4, -43
LCH
60, 43, 265
OKLCH
0.66, 0.12, 254
XYZ
28, 29, 72
LUV
60, -26, -67
HWB
213, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.