Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5997D2
RGB
89, 151, 210
HSL
209, 57%, 59%
HSB
209, 58%, 82%
CMYK
58, 28, 0, 18
LAB
60, -7, -37
LCH
60, 38, 259
OKLCH
0.66, 0.11, 249
XYZ
27, 29, 65
LUV
60, -27, -56
HWB
209, 35%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.