Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599AEE
RGB
89, 154, 238
HSL
214, 81%, 64%
HSB
214, 63%, 93%
CMYK
63, 35, 0, 7
LAB
62, -2, -49
LCH
62, 49, 268
OKLCH
0.68, 0.14, 256
XYZ
31, 31, 85
LUV
62, -27, -77
HWB
214, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.