Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599BFD
RGB
89, 155, 253
HSL
216, 98%, 67%
HSB
216, 65%, 99%
CMYK
65, 39, 0, 1
LAB
63, 2, -56
LCH
63, 56, 272
OKLCH
0.69, 0.16, 258
XYZ
34, 33, 97
LUV
63, -27, -89
HWB
216, 35%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.