Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599CE2
RGB
89, 156, 226
HSL
211, 70%, 62%
HSB
211, 61%, 89%
CMYK
61, 31, 0, 11
LAB
62, -6, -43
LCH
62, 43, 262
OKLCH
0.68, 0.12, 251
XYZ
30, 31, 76
LUV
62, -28, -66
HWB
211, 35%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.