Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599EBE
RGB
89, 158, 190
HSL
199, 44%, 55%
HSB
199, 53%, 75%
CMYK
53, 17, 0, 25
LAB
62, -16, -24
LCH
62, 29, 236
OKLCH
0.67, 0.08, 230
XYZ
26, 30, 53
LUV
62, -30, -34
HWB
199, 35%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.