Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599EC2
RGB
89, 158, 194
HSL
201, 46%, 55%
HSB
201, 54%, 76%
CMYK
54, 19, 0, 24
LAB
62, -15, -26
LCH
62, 30, 240
OKLCH
0.67, 0.09, 233
XYZ
26, 30, 56
LUV
62, -30, -37
HWB
201, 35%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.