Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599EEB
RGB
89, 158, 235
HSL
212, 78%, 64%
HSB
212, 62%, 92%
CMYK
62, 33, 0, 8
LAB
63, -5, -46
LCH
63, 46, 264
OKLCH
0.69, 0.13, 253
XYZ
31, 33, 83
LUV
63, -29, -72
HWB
212, 35%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.